A company that truly understands their target market will nail this connection by telling the customer exactly what they want to hear, making that customer feel like the company truly understands their needs or thinks the way they do. If well done, this section, whether video or copy, should resonate with the potential customer.
More and more companies are using video in place of copy to communicate their “About Us,” which is a smart approach as video content extends the visitor time on the site. This web real estate can be used for anything the company chooses to share. While one could assume they will discover the who, what, when and why of company, it is most certainly not a requirement nor a format to be followed. However, there is no standard for what should be included in this copy. It could even be the hook that lands the new client – or the section that raises a red flag and makes that potential new client close the browser.įor this reason, this key section of a website should not be overlooked. For some, it is a point of differentiation. It’s a company’s way of introducing themselves, their mission and their value to a potential customer.
The About Us or Who We Are section of a website is almost a requirement these days.
